What Animal Do I Look Like Instagram
Our attention spans are diminishing.
We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or endeavour.
It'south no surprise and so that visual content is40 times more likely to get shared on social media than other types of content. That'south why social media platforms such as Instagram, Pinterest and Snapchat proceed to grow in popularity. They are visual, and have a unique way of delivering a circuitous message all within a few seconds.
The more reliant the world becomes on these visual social media platforms, the more pressure there is for digital entrepreneurs similar you and I to adapt quickly and observe ways to engage our audience. Considering engagement is a scarce resource, you now take to earn it.
Some of you may run into this equally a directly challenge to the style you currently understand social media marketing and engagement. Only for others, those of you prepare to move fast, it'southward a huge opportunity to capture a new and highly engaged group of people.
If yous're fix to have a few risks and diversify your digital strategy, Instagram is a great place to commencement.
Instagram hasover 500 million monthly active users, and it's growing every twenty-four hours. I like to think of it as the younger, more visual version of Twitter, where engagement is still flourishing (not on the turn down).
TIP: If you are too decorated, you can always rent an expert or a freelancer on Fiverr.
BONUS: Desire to brand money on Instagram? Join the Side Hustle Strategies Membership Community to go the inspiration, resources, and community to start and grow your side hustle.
Free Download
The Ultimate Guide to Instagram Marketing for Pocket-sized Business
Free Download
The Ultimate Guide to Social Media Marketing for Business organisation
Using time-saving tools to schedule your Instagram content
Earlier we have a look at the type of visual content that will go y'all shares and exposure on Instagram, there is a few things y'all need to understand nigh delivering an effective Instagram posting schedule.
Only like any other social media platform, your Instagram audience wants consistency. Consistency in your posting schedule, and consistency in the quality of your content.
The easiest way to create a consistent stream of quality social media content is past using social media scheduling tools.
Until now I plant it hard to deliver on these desires, with only a select few social media tools integrating with Instagram and allowing yous to pre-prepare your sharing agenda.
Then I discovered Onlypult.
Onlypult is the perfect tool to accompany your Instagram strategy.
Information technology lets you lot:
- Post visual content straight to your Instagram account
- Pre-plan a posting schedule that is optimized to increase date on Instagram
- Write and remove Instagram comments, right from their interface
- Track important analytics that you lot can utilise to improve your strategy
- Bulk upload photos, potentially saving yous hours of time
As I said, nifty visual content is merely the starting point for an effective Instagram strategy. You need to be consistently present, 24-hour interval after 24-hour interval, week after calendar week. Onlypult helps you exercise that without spending your whole life on Instagram.
Get their7-day free trial by going here.
Ok, so at present you've got a tool to pre-schedule your Instagram posts… What type of visual content gets shared the most?
Allow's have a closer look.
1. Inspirational quotes
There is something about quotes that get people excited. They give them that warm, fuzzy feeling within that inspires them to have action and boot beginning their dreams.
Inspirational quotes are peculiarly good if you operate in the entrepreneurial space similar Foundr Magazine.
Here is an instance of them using this tactic on Instagram with some keen date:
ii. Human faces
Human faces create a personal connection to your make and tap into people'due south emotions.
In fact, photos showing faces get 38% more likes than photos without faces…
That stat lone should be enough evidence for you to leverage this tactic when trying to heave engagement on your Instagram account.
Coca-Cola take used the "Human Face" tactic in their marketing campaigns for decades, and Instagram is no unlike:
3. Landscapes and scenery
A well taken photo of a beautiful scene or landscape is certain to catch the eye of someone scrolling through their Instagram feed.
The good news is that even if your business organisation has very lilliputian to do with the outdoors, you lot can still connect with your customer'southward feelings and hobbies in a landscape photo.
Modcloth accept washed a great chore of capturing the essence of this concept in the photo beneath:
Hither is another example of a scenic photo with some impressive engagement, that was posted using Onlypult:
4. Nutrient
Neat looking food is something nosotros can all relate to, so it'southward no surprise that information technology is one of the peak performers when information technology comes to visual content on Instagram.
In that location are even whole accounts dedicated to the fine art of food, like Beautiful Cuisines who has over ane meg followers:
v. Historical photos
Historical photos create a feeling of nostalgia, helping us reverberate on past generations and sparking emotions that are buried deep inside our subconscious.
Mike Tyson does a great task of using historical photos to promote his products on Instagram using Onlypult:
The Boss Hunting make uses this tactic to emotionally send their audience back in fourth dimension:
6. User-generated content
When it comes to user-generated content, GoPro is Male monarch.
GoPro users substantially do their marketing for them, with astonishing photos and videos taken in farthermost situations all over the world.
The GoPro team makes the near of it by curating the all-time of the best on their Instagram account:
7. Animals
Practice you lot always wonder why jumping cat videos go shared like crazy on just well-nigh any social platform?
The world is total of animate being lovers, and visual content that taps into that raw emotion can go viral in a heartbeat.
National Geographic have one of the well-nigh successful Instagram accounts in the world, and a majority of their most engaged content is of high-quality animal photos. Like this one:
8. Behind-the-scenes
People like to practice business organisation with people, not brands.
That's why it's more important than ever to create a human connection with your customers. Showing them glimpses of your staff, and the things that go on behind-the-scenes is one really constructive way of doing so.
Below is a locker room photo taken by the Golden Land Warriors that was shared using Onlypult:
Another example beneath is ofGap showing off their clothing designers to the world:
9. Real-time trends
They may not take a long shelf life, merely jumping onto newsworthy stories or existent-time trends tin be a bully way to heave engagement on Instagram.
For instance, #pokemongo has over 7 million Instagram posts…
Here is one user who used that trend to their advantage to go over 6,000 likes and 120+ comments:
10. Video stories
Video is the new blackness. Facebook has started giving video priority in a user's newsfeed, Periscope, Vine and Snapchat are gaining massive user numbers, and videos on Instagram attract a lot of attention.
This short video from Birchbox has amassed over 42,000 views, which is quite amazing for an Instagram account that is getting only about 1,500 likes for well-nigh of their photos.
Wrap
Instagram presents a growing opportunity for you to appoint with your ideal audition.
Only there is no perfect manner to main an Instagram strategy and tap into the visual senses of today's social media globe.
To make a splash you really need to accept a diverse strategy, one that leverages a mix of several of these types of visual content. You also need to maintain consistency with that mix of content. Because without consistency, your engagement will dwindle.
Onlypult offers a bang-up solution for maintaining that consistency and keeping your engagement high.
Get theirseven-24-hour interval free trial by going here.
I am currently now using Agorapulse to publish, schedule, or queue posts on Instagram. I can as well utilise this aforementioned tool for Facebook, Twitter, and LinkedIn. With Agorapulse, I can likewise switch between multiple social media accounts with the click of a push button.
What Animal Do I Look Like Instagram
Source: https://www.jeffbullas.com/10-types-visual-content-instagram-get-shared-like-crazy/